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Demandbase Introduces Sales Accelerator on the Salesforce.com AppExchange
The integrations allow businesses to connect B2B advertising and marketing results with sales performance.
Posted Oct 13, 2014
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Demandbase, a provider of B2B marketing cloud solutions, today launched a new application on the Salesforce AppExchange, Demandbase Sales Accelerator. 

Built expressly for B2B sales and marketing teams, Sales Accelerator automatically pushes critical account insights harvested from advertising and Web site traffic into the Salesforce1 Platform

Sales Accelerator is part of the Demandbase B2B Marketing Cloud, which unifies results from across the marketing stack including multi-channel advertising programs, website personalization, A/B testing, Chat, marketing automation and now CRM. It highlights campaign performance over time for any account, industry or business segment and exposes relevant trends.

Sales Accelerator predicts new opportunities and sends alerts to sales people when the activity from a key account has significantly increased. Alerts and other notifications can be sent directly through a user’s Salesforce account on his mobile phone, leveraging the capabilities of the Salesforce1 Mobile App. 

Sales Accelerator gives sales people insight into marketing-driven engagement for key accounts. It provides the opportunity for them to give feedback. For example, based on insights from Sales Accelerator, sales teams can work with marketing to determine which of their accounts are served advertising based on the size of the revenue opportunity or pipeline status.  

"Our full-scale B2B marketing cloud solution, including our own programmatic advertising platform, has been transformational for B2B marketers," said Chris Golec, CEO of Demandbase, in a statement. "It has also significantly improved sales and marketing alignment at our customers' organizations. The next logical step for this alignment is giving the sales team access to that data in real time on the platform they use most, Salesforce." 

"By leveraging the power of the Salesforce1 Platform, Demandbase provides customers with the proven social, mobile and connected cloud technologies to accelerate business success," said Ron Huddleston, senior vice president of the ISV and channel program at salesforce.com, in a statement. "We're excited to have the benefit of Demandbase available to Salesforce customers by including Sales Accelerator in the AppExchange. Sales Accelerator empowers the ecosystem with an offering aligning sales resources while maximizing B2B marketing efforts."


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