Clarabridge Launches Partner Program
The Clarabridge Partner Program will help ISVs, integrators, consultants, and VARs with their projects.
Posted Jan 28, 2014
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Clarabridge, a provider of intelligent customer experience management solutions, today launched the Clarabridge Partner Program for independent software vendors, service integrators, consultancies, value-added resellers and other technology and service providers.

The Clarabridge Partner Program is scalable and gives companies a chance to work closely with the Clarabridge team. The three partner models offered are designed to match the specific needs and go-to-market approaches of potential partners:

  • Services Partners: As a Certified Services Partner, businesses will take the lead role in deploying Clarabridge software while developing or enhancing their own CEM practices and solution competencies.
  • Referral Partners: Geared toward businesses that are looking to market and promote Clarabridge solutions to their customers, companies can leverage the Clarabridge brand to position the Clarabridge vision and solutions, and explore the potential for joint marketing and selling opportunities.
  • Reseller Partners: The program offers collaboration with a company's sales force by providing ample training and behind-the-scenes engagement to market and sell Clarabridge solutions, alongside their existing offerings to expand into new areas inside a customer’s business. Sales teams will work side-by-side with Clarabridge on joint go-to-market strategies and key ways to drive adoption and sales growth.

Clarabridge has a long history of partnerships, with companies like Brandwatch, Salesforce Radian6, Confirmit, and Allegiance, among others, "and the launch of the Clarabridge Partner Program formalizes how we collaborate with partners to leverage the growth of the CEM market," said Pete Plotas, senior director of partners at Clarabridge, in a statement. "This launch stems from our customers' passion about Clarabridge’s CEM offerings and the desire from great companies to team with Clarabridge to advocate and provide our services to their customers."

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