Brandwatch Launches New Operators for Advanced Social Searching
Brandwatch now lets users search for hashtags and @mentions.
Posted Apr 28, 2014
Page 1

Brandwatch, a social media monitoring and analytics tech company, today released two new operators within its platforms. The new operators: hashtags and at_mentions, allow users to track hashtags on Twitter and Instagram, as well as @mentions on Twitter.

Brandwatch now offers 22 operators and works on a number of platforms. In September, the company launched Brandwatch Vizia, a social media analytics platform that provides multiscreen displays of real-time social media data.

"One of our main reasons for choosing Brandwatch is their powerful Query language, and the new operators add to that toolkit," said Malcolm McGeachy, a developer at Sky TV, in a statement. "The new hashtags operator in particular will allow measurement of hashtags without having to write raw queries covering multiple capitalizations such as #hashtag, #HashTag, #HASHTAG. The @mentions operator will also make life much easier for us when searching for ambiguous Twitter handles. Brandwatch continuously works to improve their platform, and I look forward to seeing what they add next."

"We are very user-focused and love to keep delivering on that front," said Glenn White, head of product at Brandwatch, in a statement. "With the launch of our two new operators, we are directly responding to customer feedback requesting the ability to specifically search hashtags and @mentions. Now the query writing process is even more powerful, allowing Brandwatch users to finely tune in to the most relevant conversations, ensuring everyone can get the exact data they need."

Page 1
To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
Popular Articles

Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us