Blackbaud today announced significant enhancements to its flagship CRM solution, The Raiser's Edge, to help midsized nonprofits better engage supporters, improve data health, and boost fundraising efforts.
"The Raiser's Edge has been the gold standard for fundraising and supporter engagement for many years," said Charlie Cumbaa, Blackbaud's senior vice president of corporate and product strategy, in a statement. "Our customers expect us to keep innovating so they can focus on mission excellence. Today's announcement, which unlocks new fundraising, data health and analytics, social media, mobile, and other capabilities for The Raiser's Edge customers, is just the beginning of significant innovation planned over the next 12 months to help nonprofits increase impact while creating internal efficiencies."
Enhancements to the Raiser's Edge include the following:
- Crowdfunding with everydayhero: Nonprofits can unlock new revenue streams and grow their databases by offering fans a self-service fundraising tool. In a matter of minutes, supporters can create their own fundraising campaigns, share them on social media, and track progress online, with seamless data integration to The Raiser's Edge.
- Credit Card Updater: Nonprofits now have access to functionality that automatically ensures donor credit card information is up to date.
- Event Mobile App and MobilePay: Nonprofits can now register event attendees, check them in, and accept all forms of payments with an iPad. The financial and contact data is then instantly updated in The Raiser’s Edge with no manual entry.
- Data Health Scorecard: Nonprofits will now benefit from built-in analytics capability that automatically analyzes and scores the quality of their data quarterly. Recommendations are then made to improve database quality, with a view into the potential benefit of making those improvements.
"The new enhancements now available within The Raiser's Edge will solve a lot of functional, real-world problems," said Jonathan Puddle, director of retail and donor operations for nonprofit Catch the Fire, in a statement. "Essentially, these enhancements are the icing on The Raiser's Edge cake and will save us a tremendous amount of manual labor time."