Badgeville, a provider of gamification technology, has released Badgeville 6.0, the next generation of its gamification platform with a focus on creating greater social depth, deeper insights and faster deployment for gamified enterprise applications. Badgeville is also announcing a beta version of its new customizable Analytics solution, providing deeper real-time insights into user behavior and engagement.
The new set of features in the Badgeville Enterprise Platform 6.0 includes customizable notifications and activity streams. Dynamic activity streams will now be available, allowing users to customize streams using a number of variables, such as activities, rewards, contents, missions, and more. Contextual activity streams let users surface rewards and behaviors at a granular level, anywhere within their Badgeville application.
The 6.0 release also includes a beta version of the new Badgeville Analytics, which provides insight into user behavior and engagement. The new Analytics solution provides customers with highly customizable dashboards and leverages big data and machine learning to truly understand engagement activities.
This large release also introduces profile and activity onboarding, allowing for the seamless transition between any existing loyalty programs or reputational systems to a new gamification deployment.
"We've upgraded our platform to offer a more customized experience for our users," said Roel Stalman, vice president of product development at Badgeville, in a statement. "We can now provide even deeper insight into customer behavior. Our customers will use these updated solutions to better drive engagement across their loyalty and reputational systems."
Badgeville last updated its platform in November with the Version 5.0 release.