Avention has enhanced its OneSource Solutions with enhanced data visualization, increased CRM integrations, and improvements in ease of use to provide businesses with greater access to Avention global data and insights.
The new data dashboard feature provides a visual summary of all data imported into the platform to give users a quick view of match and data change rates. It also offers single-view segment visualizations. OneSource DataVision also adds additional visualizations that help analyze customer activity and profiles using family trees and Avention's Business Signals.
The OneSource platform updates also include more effective use across a range of devices, flexible insight notifications, enhanced search, and faster data updates directly within CRM. A new OneSource Open Connector API allows organizational alignment around Avention's data and insights. Third-party applications, services and workflows can now take advantage of the insights Avention data offers.
"Avention's strategic vision is to support customers as they move to data-driven management through the strongest possible combination of B2B sales and marketing data," said Steve Pogorzelski, CEO of Avention, in a statement. "Our latest solution advancements. including data growth, focus on improving the ways our customers do business and secure results, while providing them with a complete understanding of prospects, customers, and markets."