Acxiom, an enterprise data, analytics and software-as-a-service company, relaunched Digital Impact, its email and cross-channel marketing platform and services business, under the new name Acxiom Impact. The relaunch reflects a new platform release and improved services specifically designed to meet the needs of sophisticated enterprise marketers.
The Acxiom Impact platform offers a wide breadth of features specifically designed to support the more complex needs of large-scale, sophisticated marketers seeking more advanced and targeted marketing strategies. Advanced features of the platform include data-rich targeting and personalization, flexible analytics and reporting, cross-enterprise collaboration tools, and cross-channel orchestration capabilities.
"With the ever-increasing volume of data, channels and devices, marketers are compelled to revisit existing strategies in order to accomplish true cross-channel marketing," said Scott Howe, CEO at Acxiom, in a statement. "Acxiom Impact's unique platform features and services will help sophisticated enterprise marketers improve their email marketing and orchestrate their messaging across channels via this flexible and scalable platform that also provides 200 partner and data integrations powered by our newly launched LiveRamp Connect."
"Email continues to be a highly effective, proven channel," said David Bonalle, general manager at Acxiom Impact, in a statement. "Acxiom Impact advances email marketing and provides the capabilities for sophisticated cross-channel marketing, enabling orchestrated messages across display, social, mobile, and traditional direct mail. The Acxiom Impact platform and related services deliver unparalleled capabilities to take marketing strategies to the next level."