Let's face it, every CMO is under intense pressure to deliver value in these difficult times, and re-engineering the fundamental relationship between marketing and sales is key to a more direct path to profitability.

In this special supplement to CRM magazine, you will gain valuable insights from the following leaders in the field of Marketing Automation

MARKETING GUARANTEES THE GOODS TO SALES
Service-Level Agreements between Marketing and Sales Improve Everyone's Performance
Contributed by Longwood Software

NEXT-BEST-ACTION MARKETING: A Customer-Centric Approach
Contributed by Pega

INTEGRATE MARKETING AND SALES FOR REVENUE RESULTS
Create a High-Powered, Unified Revenue Engine
Contributed by Oracle

THE NEXT GENERATION MARKETER
Contributed by SAP

Download this Guide to Marketing Automation best practices and benefit from the practical experience of leaders in the field and thousands of successful implementations.

QUESTION: How do you get salespeople to use the very system that monitors their performance?

ANSWER: Make it an invaluable tool for the salesperson to close business, save time, and work more efficiently.

Download the following Guide to Sales Force automation and learn how to implement SFA in a way that benefits management because sales people want to use it.

TWO EASY TIPS TO HELP SALES CRUSH THEIR NUMBER
Sponsored by GoldMine

RETHINKING CRM: Drive Greater Sales Performance with Fusion CRM
Sponsored by Oracle

THE RIGHT WEAPONS FOR YOUR 21ST CENTURY SALES WARRIORS
Insight, collaboration, agility and impact will drive success in the future.
Sponsored by SAP

Making SFA an invaluable tool for the sales troops ensures that it will be used, and that management will finally be able to gain valuable insight into the pipeline without threats.

Learn how SFA can benefit sales people and sales management.

What is Social CRM? And how can it help my company?

Download the following Best Practices Guide to Social CRM, and learn how leading companies are integrating social media with their Customer Relationship Management systems and strategies.

In this download you will learn from these leading solution providers:

• HARVESTING SOCIAL KNOWLEDGE FOR CRM eGain

• 8 STEPS TO CREATE A CUSTOMER SERVICE STRATEGY FOR SOCIAL MEDIA Parature

• CRM AND SOCIAL MEDIA Infor

• HOW DO YOU MAKE THE LINK BETWEEN SOCIAL MEDIA AND CRM? Avanade

For more information on how your company can benefit from creating a social CRM strategy, we encourage you to continue the conversation with our expert contributors.

Download this month's FREE Best Practices Guide to creating an intelligent contact center and you will get ten unique perspectives from the industries leading experts in the field.

In this one special section pulled from CRM magazine's 2012 Customer Service Awards issue you will hear from:

DIFFERENTIATE YOUR BUSINESS IN THE CLOUD
Sponsored by inContact

DEMAND MORE FROM YOUR CONTACT CENTER
Sponsored by Aspect

CONTACT CENTER REQUIREMENTS FOR BUILDING CUSTOMER LOYALTY
Sponsored by VoltDelta

DELIVER PERSONALIZED EXPERIENCES WITH PRODUCTION LINE EFFICIENCY
Sponsored by Pega

CONTACT CENTER SUCCESS IN THE CLOUD
Sponsored by five9

HOW INTELLIGENT CONTACT CENTERS DO BETTER IN SALES AND SERVICE
Sponsored by eGain

CONTACT CENTER BEST PRACTICES: Five Steps to A Lean, Customer-Centric Organization
Sponsored by Oracle | RightNow

THE NEW SOCIAL CONTACT CENTER
Sponsored by Attensity

UNSTRUCTURED CUSTOMER DATA: PROBLEM OR PANACEA?
Sponsored by Coveo

CONTACT CENTER ANALYTICS
Sponsored by SAP

One quick and easy download gets you all ten of these white papers, and they are all FREE of charge, so download today!

Download this FREE CRM magazine Guide to Customer Analytics and Business Intelligence and you'll learn from these industry experts on how to derive insights from data in sales, marketing, and service applications

• TAKING THE FRUSTRATION OUT OF THE CALLER EXPERIENCE Turning Caller Data Into Customer Experience Excellence Angel

• BEHAVIOR-BASED MARKETING: SOLUTIONS AND BEST PRACTICES Driving conversion through personalized, multichannel targeting Adobe

• DATA VENTURES HELPS RETAILERS AND CPG SUPPLIERS GROW REVENUE WITH DATA ANALYTICS FROM TIBCO SPOTFIRE TIBCO Spotfire

• INTEGRATE MARKETING AND SALES FOR REVENUE RESULTS Create a high-powered, unified revenue engine Oracle

Your customers are telling you exactly what you need to know to serve them. Download this FREE report and learn how to best hear what they have to say.

Download this FREE Guide to Customer Self-Service and you will learn from eight of the top solution providers in the field on what they consider to be crucial insights for any company deploying self-service solutions.

You'll hear from:

ARE YOUR ONLINE CUSTOMERS STILL PICKING UP THE PHONE?
Sponsored by KANA

INTELLIGENT VIRTUAL ASSISTANTS: Best Practices in Personalized Web Self-Service
Sponsored by KANA Next IT

VIRTUAL ASSISTANCE AND SELF SERVICE: Are Animated Digital Characters for Real?
Sponsored by Intelliresponse

5 BEST PRACTICE TIPS FOR LEVERAGING AUTOMATED VOICE SELF SERVICE FOR IMPROVING CUSTOMER SERVICE
Sponsored by VoltDelta

THE SYMBIOSIS BETWEEN SELF-SERVICE CHANNELS AND AGENTS
Sponsored by Convergys

DELIVERING CUSTOMER SERVICE IN A MOBILE WORLD. IS YOUR BUSINESS READY?
Sponsored by Voxeo

EGAIN BUSTS FIVE WEB SELF-SERVICE MYTHS
Sponsored by eGain

CUSTOMER SELF SERVICE: Give Your Customers What They Need Without Them Having to Ask
Sponsored by Parature

Download This FREE guide now, and start helping your customers serve themselves better!

The use of mobile computing devices has exploded in the past few years.

Download this FREE installment in CRM magazine's Best Practices series and you will learn how to leverage Mobile CRM Solutions with your employee's always-on, always-connected lifestyle.

Hear from:

GO MOBILE! With AT&T's Award-Winning Mobile CRM from SalesNOW.
Sponsored by AT&T

FRONTRANGE SOLUTIONS - GOLDMINE MOBILE EDITION 9.0
Sponsored by FrontRange

Download this FREE Best Practices installment and get the most out of your mobile workforce!

Learn from these experts in the following "Best Practices Guide for Effective CRM for Small/Mid-Size Businesses," you'll find five options to help your company achieve enterprise results on an SMB budget.

In this section, we will cover:

• CUSTOMER SERVICE CRM IN GROWING BUSINESSES: CHALLENGES AND SOLUTIONS. eGain

• WAITING FOR A WORKFORCE OPTIMIZATION SOLUTION THAT FITS? WAIT NO MORE. Calabrio

• GO MOBILE! With AT&T's Award-Winning Mobile CRM from SalesNOW. AT&T

• 5 TIPS FOR AMPLIFYING CUSTOMER ENGAGEMENT. Parature

• SOCIAL CRM PLAYBOOK. SugarCRM

Download this special section of CRM magazine and find out how your company can benefit from a full size CRM solution on a budget it can afford.

Are you planning to leverage the cloud for your customer applications in 2011?

With its universal acceptance as an IT option, subscription revenues from cloud computing are projected to reach $150 billion worldwide by 2013.

Clearly, even companies that don't have any of their customer-based applications in the cloud  at present will at least be seriously considering that option as they seek to upgrade or add solutions in the future. Any solution that can attract that much revenue has arrived!

In this special supplement to CRM magazine, you will find three informational perspectives from these leading solution providers.

• The Right Approach to Cloud Integration  (Informatica)
• Cloud-based Customer Service CRM: Best Practices for Success  (eGain)
• True Cloud Contact Center  (LiveOps)