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CRM Integration

Customer Relationship Management (CRM) integration increases your CRM's value to your sales force by bringing in additional valuable customer lead data directly through various contact points like a company website or social media presence.

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CRM Now Shows Companies the Money

CRM integrations with e-commerce and payment gateways gain momentum.

Phillip Britt // 01 May 2024

CRM Special Report: Vertical Markets Spotlight

A roundup of the CRM innovation taking place in eight important sectors.

01 Apr 2024

CRM in Education: Vertical Markets Spotlight

Personalizing outreach across all life stages.

Phillip Britt // 01 Apr 2024

CRM in Gaming: Vertical Markets Spotlight

CRM helps companies score with a demanding gamer audience.

Erik J. Martin // 01 Apr 2024
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Trends in Revenue Intelligence: Boost Sales Teams’ Efficiency through Automated Data Capture and AI

Companies are increasingly turning to advanced solutions that automate the capture of all interactions and activities, seamlessly integrating them into CRM systems.

Tara Pawlak // 29 Apr 2024

How CSOs Can Maximize Sales Analytics’ Impact

Leaders should start by establishing a clear vision and road map.

Tyler Huguley and Steve Rietberg // 23 Apr 2024

Experiential CRM: Designing Immersive Marketing Campaigns and Events

This approach aims not just to engage customers but to envelop them in the narrative and values of a brand.

Mike Szczesny // 16 Apr 2024

Revolutionizing Sales and Marketing: How AI is Unleashing the Potential of SDRs

Artificial intelligence can help sales development reps focus on the more strategic work of building relationships.

David Malpass // 02 Apr 2024
News
Insight
Columns
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5 Ways AI Can Enhance CX (and EX)

It's not a question of will you use AI, but when.

Donna Fluss // 29 Apr 2024

Dispatches From CRM’s Front Lines

Deployments and training aren't always dry affairs.

Danny Estrada // 30 Apr 2024

Sales’ Big Challenge: Winning the Game

When it comes to B2B sales, here's a look at one thing that hasn't changed over the years, but needs to.

Jim Dickie // 03 Apr 2024

CRM Is Good, Even in the Bad Times

Some markets face an uphill climb, but that just makes investing in CRM even more crucial.

Leonard Klie // 10 Apr 2024
Case Studies
Reports & Research
Best Practices Series
Buyer's Guide Partners