Gary Williams is the Director of Sales and Consultancy at Spitch with responsibility for the UK and International Markets. Originally from a technical background of electronics and IT software he has been employed in senior commercial roles in the speech tech industry for over 20 years in selling enterprise voice solutions to such sectors as healthcare, legal, financial, insurance, retail and manufacturing. Gary’s philosophy on the subject of innovative technology can be summed up by the statement; “If that new solution you are considering is not going to seriously disrupt, then you really need to go back to the drawing board”.