For the last 2 decades his professional experience has been in the Contact Center world, helping businesses support their consumers through cloud-based SaaS products and technologies. He Enjoys working with large Global Customer Service teams to increase and leverage; customer experience, customer success, operations, technology, customer service, and people development.

Aarde is also the author of the Contact Center book - 'Enable Better Service: A Customer Service Contact Center Story of Breaking Away from the Norm Through Creativity, Technology and Innovation'.