1:30 PM
Postconference Workshops
Length: 3 Hours
Speaker(s):
Bruno Herrmann, Global Leader, Expert And Advisor in Digital Experiences, Products And Content,Independent Consultant
Description: Whether you are in a globalizing startup or in a multinational organization, it is crucial to engage with local customers on their linguistic, cultural, and functional levels. This demonstrates customer centricity to beat your competitors across all markets. This means creating content and developing products that can be effectively localized at scale and at the speed of now. Reaching out and resonating in local markets poses a number of challenges that should be considered and addressed upfront to ensure that digital customer experiences are synchronized with internal supply chains and agile lifecycles at all times. This interactive and problem-solving workshop covers the following topics: creating a robust framework to drive continuous globalization and experience-driven localization; building a road map that is articulated around internationalization, translation, localization, testing, and certification processes; defining digital strategies powered by linguistic, cultural, and functional intelligence for end-to-end product leadership; leveraging globalization and localization enablers in digital innovation, transformation, and acceleration programs; benefiting and profiting from the latest and greatest AI-powered language technologies to implement intelligent automation; elevating and celebrating digital globalization as a profit driver and localization as a business partnership across teams, disciplines, and functions; and capturing and measuring performance with operational, financial, and experiential indicators.
Postconference Workshops
Length: 3 Hour
Description: New technologies such as robotic process automation (RPA) and artificial intelligence (AI) are highly relevant to digital experience, customer support and service, and customer relationship management (CRM) areas. RPA and AI encompass key three aspects—people, process, and technology—as they can empower employees and enable new use cases. This interactive workshop starts with the basics of RPA and AI and discusses how you can apply them in a variety of usage scenarios. The workshop covers the various practical aspects that help you lead your company’s initiatives for RPA and AI, including getting started, scaling up automation, key vendors, selecting technology, and risks and governance.
Postconference Workshops
Length: 3 Hour
Description: In this workshop, we cover a step-by-step game plan on how to successfully implement CRM strategies, technologies, and processes into your business. This is a non-technical session designed for both business and IT professionals. This session also covers the three pillars of CRM success—people, process, and technology; an overview of CRM applications for sales, marketing, customer service, and field service; and strategies for planning, deploying, and user adoption success. Key Takeaway: Put into action proven techniques to plan, implement, and support successful CRM initiatives.
Postconference Workshops
Length: 3 Hour
Description: Get your team to not only adopt CRM, but to view it as an invaluable tool for leaders and users. Most teams struggle to get full CRM adoption. Whether you’re just starting a CRM project, or you’re struggling with adoption, this workshop delivers more than 26 ideas to drive up adoption of your CRM solution. In this interactive seminar/round table format, attendees pick which ideas to learn more about, gain an overview of best practices, share their own experiences and ideas, and get access to additional tools and content to dive deeper after the session. Key Takeaway: Learn dozens of best practices for CRM adoption from speakers and your colleagues.