Peter Sorckoff

Managing Partner

With 20 plus years of success managing professional sports teams, Peter Sorckoff established RAKANTER. With a keen focus on behavioral research and a proprietary methodology (Pathsight Process) the agency clusters and segments audiences by ‘moral compass’ creating a unique perspective for brand and marketing strategies.

CRM Evolution 2019

CRM Evolution 2018

  • Tuesday, April 10, 2018
    • 2:00 p.m. - 2:45 p.m. B203: Creating Super Fans in the NBA

CRM Evolution 2017

  • Wednesday, April 26, 2017
    • 11:45 a.m. - 12:30 p.m. Closing Keynote Panel: The Cutting Edge of Sports Fan Engagement
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