Connect with Paul Greenberg

Paul Greenberg

Managing Principal
The 56 Group, LLC
& Author, CRM at the Speed of Light

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Paul Greenberg is founder & Managing Principal of The 56 Group, LLC, an advisory firm, focused on CRM and Social CRM strategic services. His book, CRM at the Speed of Light now in its 4th edition, is in 9 languages and been called “the bible of the CRM industry”. It has been used by more than 70 universities as a primary text. He has another book on customer engagement, The Commonwealth of Self-Interest: Customer Engagement, Business Benefit” coming out in early 2019. Currently, Paul, often called the “Godfather of CRM”, sits on the Global Advisory Board of the SEAT Consortium as the only non-sports professional of a sports business professionals organization. Paul has been the EVP of the CRM Association, the Chairman of the University of Toronto’s Rotman School of Management CRM Centre of Excellence Board of Advisers, a Board of Advisors member of the Baylor University MBA Program for CRM majors, & co-chairman of Rutgers University’s CRM Research Center. Paul works both with customer-facing technology vendors and practitioners to craft go-to-market strategies, engagement programs, product development road maps, marketing/messaging & outreach among other things. Paul is considered a thought leader in CRM, having been published in numerous industry and business publications over the years. He was elected to CRM magazine’s CRM Hall of Fame in 2010 – the first non-vendor related thought leader in its history. He also writes on customer-facing matters for CBS’s ZDNet high profile tech media property (blogs.zdnet.com/crm). 

CRM Evolution 2019

CRM Evolution 2018

  • Tuesday, April 10, 2018
    • 8:00 a.m. - 8:45 a.m. Breakfast with the Influencers
    • 4:30 p.m. - 5:15 p.m. B204: The Nitty Gritty of Customer Engagement: How to Actually Do It
  • Wednesday, April 11, 2018
    • 11:45 a.m. - 12:30 p.m. How Professional Sports Teams Are Leveraging Customer Engagement to Create Fans for Life
    • 9:00 a.m. - 9:45 a.m. C301: PANEL: What You Need to Know About GDPR If You Do Business in Europe

CRM Evolution 2017

  • Tuesday, April 25, 2017
    • 8:00 a.m. - 8:45 a.m. Breakfast with the Influencers
    • 9:00 a.m. - 10:00 a.m. Keynote: Customer Engagement: Business Imperative
    • 2:45 p.m. - 3:30 p.m. Solution Sessions - Thunderhead
  • Wednesday, April 26, 2017
    • 11:45 a.m. - 12:30 p.m. Closing Keynote Panel: The Cutting Edge of Sports Fan Engagement

CRM Evolution 2016

  • Tuesday, May 24, 2016
    • 8:00 a.m. - 8:45 a.m. SD1: Breakfast With the Influencers Panel
    • 12:30 p.m. - 1:45 p.m. KEYNOTE LUNCH: The Next Evolution in Customer Engagement
  • Wednesday, May 25, 2016
    • 11:45 a.m. - 12:30 p.m. CRM in Sports: Maximizing Fan Engagement with Data
    • 8:00 a.m. - 8:45 a.m. SD2: PANEL: Gaining Sales Advantage: Sales Optimization Tools, Techniques, & Technology

CRM Evolution 2015

  • Tuesday, August 18, 2015
    • 8:00 a.m. - 8:45 a.m. SD1: Breakfast With the Influencers Panel
    • 12:30 p.m. - 1:45 p.m. Sponsored Keynote Luncheon: Intelligent Customer Engagement
  • Wednesday, August 19, 2015
    • 8:00 a.m. - 8:45 a.m. SD2: What to Expect From the Internet of Things
    • 10:00 a.m. - 10:45 a.m. A302: PANEL: The Science Behind the Art of Customer Engagement

CRM Evolution 2014

  • Tuesday, August 19, 2014
    • 8:00 a.m. - 8:45 a.m. SD1: Breakfast With the Influencers Panel
    • 9:00 a.m. - 10:00 a.m. CRM Leader Panel: Evaluating the Landscape
  • Wednesday, August 20, 2014
    • 11:45 a.m. - 12:30 p.m. Learning From Sports
    • 10:00 a.m. - 10:45 a.m. B302: VENDOR PANEL: Terms of Engagement
    • 8:00 a.m. - 8:45 a.m. SD4: PANEL: Evolving Customer Experience

CRM Evolution 2013

  • Tuesday, August 20, 2013
    • 8:00 a.m. - 8:45 a.m. SD2: Breakfast With the Influencers Panel
    • 9:00 a.m. - 10:00 a.m. CRM Leader Panel - Social From Wow to Now
  • Wednesday, August 21, 2013
    • 8:00 a.m. - 8:45 a.m. SD6: What to Expect From B-School Graduates
    • 11:45 a.m. - 12:30 p.m. CRM in Sports

CRM Evolution 2012

  • Tuesday, August 14, 2012
    • 8:00 a.m. - 8:45 a.m. SD2: Breakfast With the Influencers Panel
    • 9:00 a.m. - 10:00 a.m. CRM Leader Panel
  • Wednesday, August 15, 2012
    • 11:45 a.m. - 12:30 p.m. CRM in Baseball

CRM Evolution 2011

  • Tuesday, August 9, 2011
    • 9:00 a.m. - 10:00 a.m. KEYNOTE PANEL: Innovative Social Strategies

CRM Evolution 2010

  • Tuesday, August 3, 2010
    • 9:00 a.m. - 10:00 a.m. KEYNOTE PANEL: CRM Trends With Industry Leaders
  • Wednesday, August 4, 2010
    • 11:45 a.m. - 12:30 p.m. CLOSING PANEL: CRM and Social CRM— Bringing It All Together

CRM Evolution 2009

  • Monday, August 24 2009
    • 9:00 a.m. - 10:00 a.m. Opening Keynote: The Voice of the Customer
  • Tuesday, August 25 2009
    • 5:15 p.m. - 5:30 p.m. CRM Playaz
  • Wednesday, August 26 2009
    • 11:45 a.m. - 12:30 p.m. Closing Keynote Panel: Web 2.0 Meets CRM. What Happened?
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