Connect with Barton J Goldenberg

Barton J Goldenberg

President
ISM, Inc.

Picture of Barton J GoldenbergBarton Goldenberg writes and speaks about meaningful trends in digital and customer strategies that change the way that organizations engage with today’s ‘always-on, always-connected’ consumer.

Barton’s real-world case studies and humorous style have distinguished him as an engaging presenter at events including the Gartner 360 Customer Summit, Dreamforce, Microsoft, CRM Evolution, Selling Power and others.

Barton is founder and President of ISM Inc., where, since 1985, he has designed and implemented customer-centric strategies in the areas of sales, marketing and customer service. Barton’s clients include: Chase Bank, ExxonMobil, Jaguar Land Rover, Johnson Controls, Kraft Heinz, Marriott, Nike, Schlumberger, T. Rowe Price, U.S. Department of Defense, Zumba Fitness and many more.

Barton is an acclaimed author and one of the first three inductees into the CRM Hall of Fame. His latest book, The Definitive Guide to Social CRM, is hailed as the roadmap for success at the intersection of social media and CRM.

Barton holds a B.Sc. (Economics) degree with honors from the Wharton School of Business and a M.Sc. (Economics) degree from the London School of Economics. He lives in Chevy Chase, Maryland with his wife and two teenage children.

CRM Evolution 2019

CRM Evolution 2018

  • Monday, April 9, 2018
    • 10:45 a.m. - 11:30 a.m. C101: Executive Bootcamp, Part 1: Engaged Customer Strategy— Your Road Map to Success in 2030
    • 11:45 a.m. - 12:30 p.m. C102: Executive Bootcamp, Part 2: The Central Role of CRM in an Engaged Customer Strategy

CRM Evolution 2017

  • Monday, April 24, 2017
    • 10:15 a.m. - 11:00 a.m. C101: Executive Boot Camp, Part 1 : Delighted Customer Strategy – How to Thrive in Digital Deluge
    • 11:15 a.m. - 12:00 p.m. C102: Executive Boot Camp, Part 2: Delighted Customer Strategy - Your Roadmap to Success in 2030

CRM Evolution 2016

  • Wednesday, May 25, 2016
    • 8:00 a.m. - 8:45 a.m. SD4: Executive Primer, Part 1—Digital Strategy: How to Thrive in the Digital Deluge
    • 9:00 a.m. - 9:45 a.m. C301: Executive Primer, Part 2—Digital Strategy: The Core Role of CRM

CRM Evolution 2015

  • Tuesday, August 18, 2015
    • 10:45 a.m. - 11:30 a.m. C201: Executive Primer, Part 1: The Power of Social CRM
    • 11:45 a.m. - 12:30 p.m. C202: Executive Primer, Part 2: Implementing Social CRM Successfully
  • Monday, August 17, 2015
    • 11:15 a.m. - 12:00 p.m. C102: PANEL: Insight From Recently Published CRM Authors

CRM Evolution 2014

  • Tuesday, August 19, 2014
    • 10:45 a.m. - 11:30 a.m. C201: Executive Primer, Part 1. Readying for Social CRM
    • 11:45 a.m. - 12:30 p.m. C202: Executive Primer, Part 2. The New CRM Frontiers: Big Data and Channel Optimization

CRM Evolution 2013

  • Monday, August 19, 2013
    • 10:15 a.m. - 11:00 a.m. B101: Executive Boot Camp, Part 1: Readying for Social CRM
    • 11:15 a.m. - 12:00 p.m. B102: Executive Boot Camp, Part 2: Leveraging Social Media Information to Advance Your CRM Efforts
    • 1:15 p.m. - 2:00 p.m. B103: Executive Boot Camp, Part 3: Making Social CRM Happen
    • 2:15 p.m. - 3:00 p.m. B104: Solution Sessions

CRM Evolution 2012

  • Monday, August 13, 2012
    • 10:15 a.m. - 11:00 a.m. C101: Executive Boot Camp, Part 1— The New Era of CRM
    • 11:15 a.m. - 12:00 p.m. C102: Executive Boot Camp, Part 2— Leveraging Social Media to Advance CRM Efforts
    • 1:15 p.m. - 2:00 p.m. C103: Executive Boot Camp, Part 3— Making Social CRM Happen

CRM Evolution 2011

  • Monday, August 8, 2011
    • 10:15 a.m. - 11:00 a.m. C101: Executive Boot Camp, Part 1— CRM Definition
    • 11:15 a.m. - 12:00 p.m. C102: Executive Boot Camp, Part 2— CRM Strategy and Value Proposition
    • 1:15 p.m. - 2:00 p.m. C103: Executive Boot Camp, Part 3— Making CRM Happen

CRM Evolution 2010

  • Monday, August 2, 2010
    • 11:15 a.m. - 12:00 p.m. A101: Executive Boot Camp, Part 1
    • 1:15 p.m. - 2:00 p.m. A102: Executive Boot Camp, Part 2

CRM Evolution 2009

  • Monday, August 24 2009
    • 10:15 a.m. - 11:00 a.m. A101: Executive Boot Camp, Part 1
    • 11:15 a.m. - 12:00 p.m. A102: Executive Boot Camp, Part 2

destinationCRM 2008

  • Preconference - Monday August 18, 2008
    • 9:30 a.m. - 12:30 p.m. S1: Executive CRM Boot Camp
    • 1:30 p.m. - 4:30 p.m. S3: Mastering the Web 2.0 People/Process/Technology Mix
  • Tuesday August 19, 2008
    • 10:45 a.m. - 11:30 a.m. Chairman’s Opening Keynote: State of the Union in Our New Web 2.0 World
  • Wednesday August 20, 2008
    • 3:45 p.m. - 5:15 p.m. Closing Keynote: Applying the Lessons Learned to Your Organization

destinationCRM 2007

  • Tuesday, August 21, 2007
    • 11:30 a.m. - 12:15 p.m. TRACK OVERVIEWS - Business & Technology: A Marriage of Equals?
    • 10:30 a.m. - 11:30 a.m. CHAIRMAN’S ADDRESS - The State of the CRM Union
  • Wednesday, August 21, 2007
    • 3:30 p.m. - 4:30 p.m. Closing Keynote - The Future of CRM: Beyond Real Time

destinationCRM 2006

  • Sunday, September 17
    • 9:00 a.m. - 12:00 p.m. W1: Executive CRM Boot Camp
  • Monday, September 18
    • 9:00 a.m. - 10:00 a.m. WELCOME & KEYNOTE • State of the CRM Union
  • Tuesday, September 19
    • 4:00 p.m. - 5:00 p.m. The Future of CRM: Real-Time CRM Solutions
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