Andrea runs content and research at Kustomer, keeping her finger on the pulse of all things customer experience. She started her career as a journalist, and soon shifted to telling stories for brands. Prior to joining Kustomer, Andrea ran content marketing for Forter, an e-commerce fraud prevention technology company currently valued at $3 billion dollars. She previously ran the B2C editorial team at NewsCred, where she crafted content strategies for leading brands like United Airlines, Huggies, IBM and Blue Cross Blue Shield. With more than a decade of experience creating content for high growth SaaS companies, Andrea's passion is to understand the needs of the end consumer, and explore how technology can deliver an exceptional experience.