The Fight for Clean Data
Which marketing challenge is the most critical to solve for your organization?
66% Measuring marketing ROI and monitoring performance
33% Poor data quality and establishing single view of customer
0% Capturing customer attention and improving response rates
0% Identifying your best customers and improving cross-sell/upsell
0% Long campaign cycle times
What is your biggest challenge in establishing a clean customer master?
44% Aggregating multiple files from legacy and/or disparate systems
32% Missing or incomplete information
14% Identifying duplicate records (i.e., multiple customer views)
8% Standardizing customer name and address information
Source: D&B/Siebel Systems/CRM magazine Web seminar
"Turning Customer Data Into Revenue Growth
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