• July 1, 2003

The Fight for Clean Data

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Which marketing challenge is the most critical to solve for your organization? 66% Measuring marketing ROI and monitoring performance 33% Poor data quality and establishing single view of customer 0% Capturing customer attention and improving response rates 0% Identifying your best customers and improving cross-sell/upsell effectiveness 0% Long campaign cycle times What is your biggest challenge in establishing a clean customer master? 44% Aggregating multiple files from legacy and/or disparate systems 32% Missing or incomplete information 14% Identifying duplicate records (i.e., multiple customer views) 8% Standardizing customer name and address information Source: D&B/Siebel Systems/CRM magazine Web seminar "Turning Customer Data Into Revenue Growth
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