Intercept Networks Partners with TechnoCom on Mobile Marketing Platforms
TechnoCom, a provider of enterprise location solutions, and Intercept Networks, a joint venture between Primary Wave Media and TeleSmart Networks, have forged a partnership to enhance Intelligent Numbers with cloud-based location services and two-way messaging.
Intercept Networks' Intelligent Numbers is a voice-to-text marketing platform for toll-free telephone numbers. By combining dynamic interactive voice response (IVR) technology and a proprietary SMS short code messaging platform, the numbers create a single, mobile entry point for marketers to deliver multiplatform content to a highly engaged and receptive consumer. TechnoCom Location Platform, a cross-carrier, cross-device Web services platform, will add location intelligence. TechnoCom's network-initiated, Web services platform makes location content available for any mobile or landline phone.
Intelligent Numbers present callers with an interactive voice option menu that allows them to voluntarily opt-in to receive SMS short code messages and hyperlinks. Messages that are delivered to the caller's handheld device via SMS, MMS, web or voicemail, are received before the call has ended and can include a brand's Web page, coupon, or mobile app, the opportunity to enter a promotional code or the option to be added to a company mailing list for special offers and product updates. Brands can customize the menu options on the fly and callers who opt-in to opportunities are added to a CRM database.
TechnoCom Location Platform enables Intelligent Numbers to recognize and automate routing of mobile and landline calls. Landline callers are greeted with an alternative voice menu prompting the caller to provide a mobile 10-digit telephone number to receive preferred communication to their mobile devices to streamline operations and increase customer satisfaction.
"Our collaboration with TechnoCom delivers enhanced value and operational efficiencies for our accounts," said Brian Lynott, CEO of TeleSmart Networks.
"Together with TechnoCom we are continuing to explore and develop mobile marketing technologies that connect brands with consumers by leveraging voice services, location, and messaging," said Gregg Hamerschlag, CEO of Primary Wave Media.
"TechnoCom is pleased to collaborate with Intercept Networks to provide our best-in-class enterprise location services to complement Intelligent Numbers," said Mario Proietti, CEO of TechnoCom. "TechnoCom Location Platform's cross-carrier, device-independent availability and comprehensive Web services APIs enhance mobile marketing programs without the costly and time-consuming deployment and maintenance of handset applications. Our platform provides enterprises with flexibility, cost savings and time-to-market advantages."