• September, 11 2012

Demandware Accelerates Multichannel Commerce

Demandware, a provider of on-demand ecommerce solutions, has enhancedits Multichannel Commerce Solution with responsive Web design to dynamically present content optimized for specific devices, and new features and architectural updates for multichannel optimization.

These innovations were specifically designed to help large retailers and brands quickly implement multichannel commerce initiatives that enhance the shopping experience of today's connected consumers.

Demandware clients use the enhanced solution to accelerate multichannel development on the Demandware Commerce platform, and simplify integration across disparate enterprise applications. The latest updates are designed to optimize technical resources and lower implementation costs, while ensuring ongoing site scalability and transaction security. Large, complex retailers now have an open, extensible and enhanced framework to more effectively serve the increasing demands of multichannel shoppers. Further benefits are derived from the ability to do the following:

  • Give merchants multichannel control to consistently manage products, promotions, customers, and orders across multiple user interfaces, with responsive Web design embedded directly in the commerce platform;
  • Streamline development of highly branded consumer interactions across devices with a modular and extensible storefront that includes extensive commerce components, prebuilt integrations and open multichannel architecture;
  • Apply multichannel best practices and expertise gained from Demandware's deep experience collaborating with leading retailers and brands.

Fashion leader Perry Ellis leveraged Demandware's platform and enhanced solution to quickly establish a successful multichannel, multi-brand selling experience.

"As a global, multichannel brand, it is critical that we enable a seamless shopping experience for our customers who may start shopping on a mobile phone, continue on a desktop and finish on an iPad. With Demandware's responsive design architecture, we were able to efficiently implement across multiple device types in a fraction of the time it would normally take developing for multiple device types," said Michelle Magallon, vice president of digital commerce at Perry Ellis International, in a statement. "Since launching last fall, we have experienced improved customer satisfaction and greater online revenue growth from our customers' ability to shop our brands seamlessly across location, device, or channel."

Specific enhancements to the solution include the following:

  • Responsive Web Design - Incorporates the industry's best-practice in Web design to allow dynamic formatting of content presentation for distinct devices including desktop/laptop computers, tablets and smartphones;
  • Multichannel-Optimized Commerce - New features include store-level inventory visibility, device optimized experiences, and store locator; enhanced features include AJAX-based search refinements, kitting and outfitting configuration, and rules-driven merchandise personalization;
  • Best-of-Breed Integrations - New and enhanced pre-built integrations for third-party technologies, such as email, analytics, payment, and campaign management; and an extensible integration framework for proprietary enterprise applications;
  • Updated Web Architecture & Design Kit - Enhanced HTML5 site readiness with optimized markup for faster performance, enhanced design templates and annotated wireframes to allow quick customization based on unique brand requirements.

"Whether shopping for apparel, footwear, electronics, or any other product, consumers are increasingly using multiple channels to access information and make a purchase, and they expect a seamless shopping experience throughout," said Jamus Driscoll, senior vice president of marketing at Demandware, in the statement. "With these latest innovations, Demandware is providing our clients with the tools they need to rapidly meet the dynamic needs of their valuable multichannel customers."


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