SPSS Rebrands Its Analytical Offerings
Predictive analytics software provider SPSS is once again expanding its offerings. In addition to adding new features to its modeling and text analytics products, the vendor is doing away with the Clementine product branding in favor of an umbrella label for its entire portfolio: PASW (predictive analytics software).
"What SPSS did in the rebranding," says Rebecca Wettemann, vice president of research for Nucleus Research, "is make it a lot easier for the customers and prospects to understand how the different pieces of technology fit together."
The new version of the SPSS modeling product -- the erstwhile Clementine -- is now known as PASW Modeler 13; its text analysis product (formerly Text Mining for Clementine) is now PASW Text Analytics 13. SPSS says that, over the course of the year, the rest of the SPSS product line will update under the PASW umbrella -- including Statistics and Data Collection.
David Vergara, director of product marketing for SPSS, explains that the change was intended to help customers and prospects understand what the products are doing and how each offering pieces together within the broader portfolio.
Aside from the name change, the new versions of SPSS products focus on usability -- and not just for data experts. Wettemann says that SPSS has "recognized that moving beyond the data analyst audience is where you get the real power." PASW Modeler 13 features a drag-and-drop interface, and functionality that will appeal to business users. Two integral updates include a "comments" tool, in which users can flag notes within the software, and automated data preparation. Data automation mitigates human error and avoids common issues in data quality.
"If you think about data mining, one of [the] most unappealing process[es] is trying to condition and get data ready where you can begin to model it," Vergara says. "Auto-data-preparation allows an analyst to condition and prepare on data quality in the click of a button." Modeler 13 also includes "auto-cluster" and integration with the still-for-now-named SPSS Statistics. Vergara says that the automated features help as a guide through the process for business users, who, as a result, can essentially use the solutions out-of-the-box to bring in and conduct analysis on unstructured textual data.
"What SPSS recognizes is that not everyone's going to be comfortable driving a Ferrari, so we need to take the power and make it more manageable and enable people to take advantage of it without having deep expertise in analytics," Wettemann says, adding that the text mining space, in particular, is new for many organizations. The potential value, though, is huge, she says.
"For the average business user, think about the amount of text and content we have in front of us every day," Wettemann says. "If we could leverage that in a meaningful way, it could be an incredible productivity boost." Referring to SPSS's breadth and depth of offerings as "strong," Wettemann nevertheless notes that the vendor's competitive circumstances are unique: SPSS is often up against, on the one hand, smaller vendors offering point solutions and, on the other, intelligence megavendor SAS, a company that also continues to bolster its analytical portfolio.
Wettemann says that, although SPSS is making progress getting average business users involved in analytics, a greater vertical focus and additional training could help users get up to speed with predictive analytics.
"Ultimately," she says, "SPSS's goal is to have a chicken in every pot and the analytics tool on every desktop. This is one more incremental step toward getting them there."
News relevant to the customer relationship management industry is posted several times a day on destinationCRM.com, in addition to the news section Insight that appears every month in the pages of CRM magazine. You may leave a public comment regarding this article by clicking on "Comments" at the top; to contact the editors, please email editor@destinationCRM.com.
SPSS Refreshes Its Data Mining Software
Clementine is equipped with nearly 50 major enhancements spanning data preparation, graphs, modeling, output, security, performance, scoring, and more.
Cast a Narrow Net
Marketers can't afford to target every fish in the sea. With better aim and finely honed tools, they can take more time to invest in their customer relationships to create highly compatible lists.
Business Objects Gives SMBs an Edge
New feature to the company's Edge series promises to address the financial concerns of midmarket companies.
With Clementine 12.0, SPSS Goes Deep
New data mining release offers improved functionality for a broader base of users.
SAS and SPSS Hold the Lead in Gartner Magic Quadrant on Data Mining
Magic Quadrant for Data Mining '08: Packaged applications are all the rage -- but as the pair atop the list remains the same, a Visionary emerges overseas.
Statistics For Everyone!
SPSS's latest release of statistics software aims to suit the novice, the expert -- and everyone in between.
Better Business Deserves Better Images
With an improved graphics functionality, SPSS strives to make its solution more user-friendly.
Attensity Group to Tackle Unstructured Data
The three-company roll-up aims to enhance customer service by using voice-of-the-customer feedback.
SPSS Collects, Collaborates, and Deploys — All in the Name of Analytics
With new versions of PASW Data Collection and PASW Collaboration and Deployment Services, SPSS helps analysts and business users alike manage the voice of the customer.
IBM to Acquire SPSS for $1.2 Billion
Looking to enhance its business analytics capabilities, Big Blue adds the predictive analytics pioneer to its list of more than a hundred companies acquired in the past decade.
8 Rules for Better Predictions
SPSS Directions '09: Statistician Nate Silver shared his tips for successful data analysis predictions.
Did Web Analytics Just Become One of IBM's Core Values?
Big Blue acquires Web analytics firm Coremetrics for an undisclosed sum, hoping to leverage software-as-a-service and social networks.
Medallia Launches Integrated Text Analytics Solution
Medallia's text analytics solution brings unstructured data analysis to organizations.
Buyer's Guide Companies Mentioned