• April 24, 2013

Bluetrain Mobile Launches Platform to Optimize Web Marketing on Any Screen

Bluetrain Mobile made its official debut this week with $1.53 million in seed funding, an established customer base, and a Web marketing platform for any screen.

The Bluetrain platform is uniquely tailored for small and midsized firms that need affordable solutions to support lead generation and customer engagement goals across multiple devices. The company is currently helping its customers create mobile sites through its smartphone and tablet platform and intends to roll out expanded  features for any screen, including desktops, throughout the year.

The company just received $1.53 million in seed funding from a syndicate of investors, including Polaris Partners, Atlas Venture, Boston Seed Capital, LaunchCapital, and private investors. This investment will fuel sales and marketing growth as well as research and development funding.

"Bluetrain offers an innovative solution and has an exciting vision in the emerging mobile content and marketing space," noted Dave Barrett, a general partner at Polaris Partners, in a statement. "We are pleased to be a part of the seed funding round for this company and look forward to seeing Bluetrain progress under its excellent leadership team."

"Data-driven marketers need to generate leads on any screen, but existing solutions are complex, time-consuming, and labor-intensive," said Bluetrain CEO Steffan Berelowitz in a statement. "Bluetrain's technology is delivering a new generation of responsive Web sites that work on any screen using a platform that gives marketers unprecedented freedom to deliver targeted content to the right customers, when and where they need it most."

With 45 customers already on board, Bluetrain currently works with organizations across many industries, such as the Institute of Contemporary Art, the D'Amore-McKim School of Business at Northeastern University, and Just Military Loans. Bluetrain also partners with interactive agencies.

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