• March 20, 2012

Avectra and Informz Announce Integration to Improve Email Campaign Effectiveness

Avectra, a developer of Web-based social CRM solutions for associations and nonprofits, today announced that email marketing service provider Informz will integrate its email marketing platform with Avectra's netFORUM Enterprise and netFORUM Team & Pro versions, which streamline the process of creating email marketing campaigns.

netFORUM lies at the core of the Avectra Social CRM suite. netFORUM centralizes all of an organization's information in one database, with a comprehensive set of modules that integrate member data and business processes.

"The entire Informz team is excited about the launch of our new integration with netFORUM," said Joe Tyler, CEO of Informz, in a statement. "The robust integration allows clients to combine the power of their netFORUM database with the Informz email marketing platform to increase efficiency and create more effective email campaigns."

Informz for netFORUM provides a host of benefits to associations. Data and lists created in netFORUM can be accessed in Informz when conducting email campaigns. Emails can be personalized using netFORUM data fields, and members can manage their own email communication preferences. The integration is real time so users can be confident they have the most up-to-date information, and data integrity is maintained since there is only one data source to manage.

"The Informz integration provides our Team & Pro customers with a proven email marketing solution for communicating with their members and works seamlessly with the member data stored in their netFORUM database," said Avectra CEO Richard Davis, in the statement. "Our partnership and integration with Informz ensures our customers are able to take their email marketing to the next level to increase the effectiveness and success of their marketing efforts."

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