AT&T Taps Bazaarvoice to Get Closer to Customers on Facebook
AT&T announced a new way for customers to engage with each other on Facebook around the products they love. AT&T has joined forces with Bazaarvoice to give consumers the ability to read, share, and submit product reviews directly on the AT&T Facebook fan page. The company, which has offered product ratings and reviews on its site since 2008, is the first in the telecom industry to bring customer ratings and reviews onto Facebook to help consumers make better purchase decisions and connect more closely to the AT&T brand through their peers.
“Browsing product reviews has become an integral part of the online purchase process for more than 70 percent of consumers, and we recognize the importance of bringing those customer conversations to the forefront of our business. With the holidays quickly approaching, we believe our new Ratings & Reviews integration on Facebook will help our customers quickly and easily find the right products,” said Christopher Baccus, executive director of digital and social media at AT&T, in a statement.
Through Bazaarvoice, AT&T customers can now share their authentic feedback on AT&T devices and accessories. Featured within a ratings tab on AT&T’s Facebook brand page, visitors can review a wide variety of different devices and accessories, using a five-star scale to measure overall satisfaction. Users can view recent reviews that were posted directly on Facebook or the brand site, and can also browse reviews of featured, top, or popular products. Additionally, visitors can take advantage of the “buy it now” functionality, which links visitors directly to the specific product page on att.com to complete their purchase and drive the Facebook-to-website conversion cycle.
“The digital customer voice is the single most transformative force in commerce today,” said Brett Hurt, founder and CEO of Bazaarvoice, in a statement. “AT&T has made a very important strategic move as the first telecom provider to bring product conversations to Facebook, resulting in a win-win for their customers and their brand. It’s a privilege to work alongside AT&T as their partner in bringing the voices of their best customers to the largest social network on the Web, resulting in a proven way to generate real business results from Facebook fan pages.”