• June 15, 2015

Valid USA Acquires Marketing Software Company

Valid USA has completed the acquisition of Marketing Software Company (MSC), a provider of database marketing solutions.

Established in 1975, MSC manages and maintains large, comprehensive databases for its clients to implement multichannel direct marketing campaigns. MSC's customer-centric solutions include database design and large-scale data management; data accuracy and enhancement; digital campaign management; predictive modeling, segmentation, and data analytics; on-demand, real-time reporting and analysis, large-scale email management and deployment; mobile and SMS marketing; and a full-range of customer-centric services, including implementation and management of event-based marketing, loyalty programs, and other services. MSC's key capabilities include digital marketing distribution and value-added data analytics to improve client's market reach. MSC's complete solutions for customer identification and long-term management across all media channels, including mobile, SMS, and email solutions complements Valid’s existing capabilities.

"We are pleased and honored to welcome the MSC clients, employees, and partners onto the Valid team, and are looking forward to meeting today's and tomorrow's needs in the rapidly growing digital economy," said Carlos Affonso d'Albuquerque, CEO of Valid S.A., in a statement.

"This marks an important milestone for the clients, employees, and partners of the MSC family," said Gary Abrams, MSC’s president, in a statement.

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