Cosmose Launches OMNIcookie
Cosmose, an advertising technology company, today launched Cosmose OMNIcookie and opened its U.S. headquarters. Following success in Hong Kong, the launch allows advertisers to unite online ads performance with offline purchases.
"Cosmose fixes the broken advertising industry by turning offline stores into Web sites. Until today, 1.1 million offline retailers in the United States were treated by advertising technology as second-class marketers," said Miron Mironiuk, founder and CEO of Cosmose, in a statement. "By connecting online ads with offline sales, the Cosmose OMNIcookie will increase accountability of the $500 billion advertising industry from today's 2 percent to 30 percent."
Cosmose OMNIcookie allows retailers to do the following:
- Turn offline store into a Web site to understand customers in-store habits (Cosmose Offline Analytics).
- Target mobile and desktop ads to offline window shoppers, just looking visitors, best customers, and the lost ones (Cosmose Offline Retargeting).
- Track offline ROI of online campaigns with Cosmose's performance metrics, Cost Per Offline Visit and Cost Per Offline Sale.