| CRM MAGAZINE SPONSORED ROUNDTABLE WEBINAR |
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| WEDNESDAY, APRIL 25, 2018 - 11:00 AM PT / 2:00 PM ET |
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To make good business decisions, you need data you can trust. And even the best analytics systems are only as good as the data that is fed into them. So how up-to-date is your customer data? Can it support your business analytics initiatives in its current shape?
In this Roundtable event, we will ultimately look to help you prepare your data so it can provide the relevant insights you need. Join a panel of experts from Pitney Bowes, Melissa, Neustar, and RedPoint Global as they lay out the issues that need to be addressed when improving data quality, cleansing imperfect or incomplete data, and creating a master data management strategy that will yield meaningful results.
In this webinar, we'll discuss the following:
- Why you need data quality to make Big Data useful as actionable intelligence;
- The six core concepts necessary for productive data quality;
- Data Quality and MDM need to operate at the speed of the customer, and be driven by the business, not IT; and
- How building an omnichannel customer view will improve marketing effectiveness.
REGISTER NOW to attend the webinar "Getting Big Data in Shape—Quality, Cleansing, Data Management."
Audio is streamed over the Internet, so turn up your computer speakers!
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| MODERATOR |
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PRESENTERS |
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Bob Fernekees
Publisher
CRM magazine |
Dan Kernaghan
Director, Big Data Solutions
Pitney Bowes |
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Charles Gaddy
Director of Global Sales & Alliances
Melissa |
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Devon DeBlasio
Sr. Product Marketing Manager
Neustar |
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Steve Zisk
Senior Product Marketing Manager
RedPoint Global |
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