Sunrise Sessions
Tuesday, August 20, 2013
SD1 – Bending the Productivity Curve to Accelerate Revenue
8:00 a.m. - 8:45 a.m.
Scott Santucci, Research Director - Forrester Research

This session identifies a path to transform how you communicate value to your customers to successfully bend the productivity growth curve for your company. Why lead the charge to modernizing your go-to- market practices now? The businesses and people you want to engage have made a massive shift in how they operate in this do-more-with-less economy.

SD2 – Breakfast With the Influencers Panel
8:00 a.m. - 8:45 a.m.
MODERATOR: Paul Greenberg, Managing Principal - The 56 Group, LLC & Author, CRM at the Speed of Light
Michael Fauscette, Chief Research Officer - G2 Crowd
Esteban Kolsky, Founder and President - ThinkJar
Marshall F. Lager, Managing Principal - Third Idea Consulting
Brent Leary, Partner - CRM Essentials
Michael Wu, Chief Scientist - Lithium Technologies LLC

The world of CRM has not only changed dramatically, but escalated in its importance at businesses. Join conference chair Paul Greenberg and panelists for coffee and breakfast to discuss what’s going on in the world of CRM.

SD3 – Unleashing the Power of Social Media on B2B Sales Enablement
8:00 a.m. - 8:45 a.m.
Peter Ostrow, VP and Research Group Director, Customer Management - Aberdeen Group a Harte-Hanks Company

Get a comprehensive overview of the impact of social media on improving sales effectiveness in a rapidly changing business landscape. Ostrow defines best-in-class adoption of collaborative social tools used by sales pros to benefit team-based selling; how sales teams “listen” to external social content pertaining to their customers, accounts, and target markets; and active use of posts, tweets, or wikis by sales reps.

Wednesday, August 21, 2013
SD4 – The Making of a CRM Idol
8:00 a.m. - 8:45 a.m.
Brent Leary, Partner - CRM Essentials

There are thousands of small technology companies clamoring for attention in the customer-facing technology world. Every year, the CRM Idol competition looks at dozens of these companies and crowns two winners—one in the Americas and one in Europe/Asia/Australia. Find out from 2012 CRM Idol winners Crowdtap and Artesian Solutions who these companies are and what it took for them to win.

Speakers from Crowdtap and Artesian Solutions to be announced

SD5 – The Age of Social Intelligence
8:00 a.m. - 8:45 a.m.
Christopher Carfi, VP, Platform Products - Swipp

Social intelligence will inevitably become a key component of all customer relationship touch points. Every place customers and brands intersect, the wisdom of the crowd will be influencing, and will be influenced by, social feedback loops. This presentation looks at the evolution of social intelligence, shows how social intelligence will be included in customer relationships going forward and provides a pragmatic road map of what brands can do to begin tapping into it today.

SD6 – What to Expect From B-School Graduates
8:00 a.m. - 8:45 a.m.
MODERATOR: Paul Greenberg, Managing Principal - The 56 Group, LLC & Author, CRM at the Speed of Light
Kaitlin Atkinson, Business Development Manager - Peek Analytics
Alexandrina Hadzhiyska, Community Manager - Freespee
Eva Maria Armborst, Social Media Project Manager, Marketing - AC Schnitzer - KOHL automobile
Mirka Triznova, PhD, marketing - University
Friderika Wollweber, Founder and Managing Director, Leather Goods - Cucuka Limited

What are students learning in business schools today? Learn what to expect from today’s graduating seniors when they join your workforce. See how their business and CRM education can be applied to your organization. Often, because they are just starting out, their perspectives are fresh and worth hearing. A panel of recent graduates speak about their education and findings from their dissertations.


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