Trish Mathe
Vice President, Database Marketing, Life Line Screening
Trish Mathe is a nationally recognized and award winning database marketing executive with over 15 years of database marketing experience both in financial and healthcare services. Areas of expertise include: building and maintaining marketing infrastructure and automation, prospect and customer database management, campaign management and measurement, leverage of CRM principles in both traditional and non-traditions ways, creation of customer and prospect strategies that measurably impact the bottom line, site planning and optimization, leveraging unique data for marketing applications and statistics to improve customer retention and acquisition, contact strategies for targeted customer segments, cross-channel integration, marketing to the fifty plus crowd, healthcare professionals, and several other specialty market segments.

Conference Sessions By Trish Mathe
CRM Evolution 2013
Wednesday, August 21, 2013
9:00 a.m - 9:45 a.m C301: How to Implement a Global CRM Strategy

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