For the better part of 20 years, Paul has been leading the customer on their journey along the path to purchase. With a focus on customer engagement and a solid base of analytics and social CRM know-how, Paul can lend his expertise to clients across a broad range of categories. Prior to joining DDB, he held senior agency positions in both client service and strategy and gained valuable integrated, CRM and digital experience. He's worked across both B2B and B2C on such accounts as RBC, the Ministry of Health, Mercedes-Benz, Coca-Cola, BASF, Mattel, Dove, Knorr, Heineken, Becel and Investors Group. In his spare time, Paul also teaches Communications Strategy at the Schulich School of Business as part of the MBA faculty.