Marc Fanelli
GM and VP, International Solutions, Merkle
Marc leads the International Practice at Merkle which is focused on helping clients expand their global CRM strategy and enter new markets. At Merkle, Marc leads a team focused on the development of quantitative-driven data usage strategies for clients including 3rd party data procurement, acquisition marketing, global segmentation development, and campaign strategy and execution services. Prior to joining Merkle, Marc served as Sr. Vice President of Analytics for Experian, where he led a group of over 100 marketing strategists and analytical personnel. Marc is a 19-year direct marketing industry veteran, and is widely recognized as one of the nation’s foremost statistical modeling experts. Marc received a Master’s degree in Statistics from Montclair State University and a Bachelor of Science in Mathematics and a Bachelor of Arts in Demography.
Conference Sessions By Marc Fanelli
CRM Evolution 2013
Wednesday, August 21, 2013
9:00 a.m - 9:45 a.m C301: How to Implement a Global CRM Strategy

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