Leslie Ament, SVP Research and Principal Analyst at Hypatia Research Group, LLC, is a Customer Intelligence industry analyst who focuses on how organizations capture, manage, analyze and apply actionable insight to improve customer management techniques. Research encompasses: Customer Interaction Management & Engagement, Advanced Analytics, Business Intelligence, Social Intelligence,Text Analytics & GRC. A CRM practitioner, Ament has driven process requirements gathering & implementation for both on-premise & SaaS CRM systems.
As such, she has authored highly pragmatic yet forward thinking primary research studies, exemplified by "How Customer Analytics & Insights Enrich Journey Design Processes: GalaxyTM Vendor Evaluations," "Social Analytics & Intelligence: Converting Contextual to Actionable", “Benchmarking Social Community Investments & ROI: Best Practices & Vendor Evaluation Guide.”, “ Operationalizing VOC Processes: Maturity Models & Best Practices”, “Business Intelligence in Healthcare industries: Vendor Selection Guide”, “Business Intelligence: Connectivity Options & Evaluation Criteria for Software-as-a-Service”, “Decision Science & Customer Analysis: Competitive Advantage or Necessary to Compete.”
Previously, Ament served on management teams & lead global marketing & market research groups at Demantra, Inc. (acquired by Oracle), Arthur D. Little Management Consulting, Harte-Hanks, Banta Corporation, International Thomson Publishing (Chapman & Hall, UK) & Carnegie Hall, Inc. She is a member of the American Marketing Association, Society for Competitive Intelligence Professionals, Customer Relationship Management Association, DataShaping Certified Analytic Professional, Arthur D. Little Alumni Association, and a four-year Board Member of the Product Management Association. She is also a certified Data Scientist.