As Senior Director, Marketing Intelligence, Jennifer Friedman Perez oversees the execution and communication of consumer insights and marketing intelligence across Allure’s key platforms–from print and digital magazines to the website, apps and events. Her primary focus is cultivating, managing and leveraging the opinions and behaviors of a 35,000+ online community panel of consumer beauty influencers, the Allure Beauty Enthusiasts. Annually, she oversees about 50 surveys and 7 product trials for a range of beauty companies. Her expertise is also infused through critical branding materials and marketing messages to the advertising, beauty and media industries. She has spent 15 years building her career at Conde Nast, and previously worked at other publishing companies. She has a BBA in Marketing from Baruch College, The City University of New York.