Eva Gascue
Customer Relationship Management Consultant, Dell Software
Customer Relationship Management Consultant, Dell Latin America Eva Gascue joined Dell in 2005 as an online merchandiser for the US where she was responsible for online merchandising on dell.com, the largest e-commerce website in the world at the time. Since then, Eva has taken on several roles within Dell her most recent being managing CRM for Dell Latin America. In this role she has managed cross functional CRM programs utilizing database marketing functionality. She has created a customer lifecycle vision and has contributed to the revitalization of direct marketing, enhanced cross vehicle reporting and contact strategy.

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