Eric’s 20-year professional life has been defined by a singular passion for many aspects of the CRM industry. He brings clients creativity and flexibility to address their CRM, product strategy, sales, marketing, and customer service challenges. Eric possesses deep expertise and insight in the CRM software sector. He has helped companies implement lead-to-close best practices, partner and go-to-market strategies, and the development of strategic sales tools including: valuable competitive vendor insight and economic-justification analysis. Eric is the founder of CRM Northwest, who provides strategy and management consulting services for the CRM space. Their extensive market research and insight led to the development of a proprietary CRM database and research materials available to their clients. Prior to founding CRM Northwest, Eric excelled in Sales and Sales Management roles with Salesforce.com and PeopleSoft.