Wednesday, August 21, 2013
CRM in Sports
11:45 a.m. - 12:30 p.m.
MODERATOR: Paul Greenberg, Managing Principal - The 56 Group, LLC & Author, CRM at the Speed of Light
Andrew Sofer, Manager, Business Intelligence & Analytics - New York Mets
Russell Scibetti, Director, Relationship & Database Marketing - New York Jets
Dennis Nelson, Director CRM & Technology, Technology Solutions - Comcast-Spectacor
Kirsten Corio, Vice President, Team Marketing and Business Operations

Baseball, football, hockey, and basketball all have an aura that goes far beyond the businesses of the games they represent. Most likely, almost every attendee at CRM Evolution has some rooting interest in a team. But there is a business side to sports that has to be considered—ticket sales, memorabilia, food services, and all the things that make these sports franchises successful and able to field the teams they do. Come hear what some of the major sport franchises are doing with CRM and the business of sports.


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