Rich Toohey, Principal with RBT Insights, is a marketing thought-leader with significant global experience in Loyalty, Customer Experience, CRM, and Customer Engagement acquired during a 20+ year travel & hospitality career at Marriott International.
While at Marriott, Rich led Marriott Rewards efforts that improved member engagement and the guest experience through program innovation, new communications strategies, benefit enhancements and omnichannel integrations. His other Marriott marketing positions were in CRM, Loyalty Marketing, Database Marketing, Sales Transformation, and Marketing Research. Prior to joining Marriott, he worked for RJR-Nabisco in Marketing, Operations, and Manufacturing Engineering roles.
Rich has shared his marketing practitioner expertise in numerous meetings, panels, guest lectures, and industry conferences. He has an MBA with a marketing concentration from Wake Forest University and a BS in Industrial Engineering & Operations Research from Virginia Tech. He lives in Maryland with his family and enjoys golf, running, hiking, travel and attending all types of sporting events.