Nikki Baird is a Managing Partner at Retail Systems Research, an industry market intelligence firm specializing in the impact of technology on the extended retail industry. She focuses on trends impacting the consumer-retailer relationship, along with their supply chain and marketing implications. She has written research and articles on topics ranging from in-store marketing and technology, store performance management, supply chain and multi-channel fulfillment, retailer-manufacturer collaboration, merchandising, and loyalty and promotions management. She has been quoted as a subject matter expert in The Economist, New York Times, Wall Street Journal, USA Today, and National Public Radio, and is a regular speaker at NRF's Big Show, Shop.org's annual conference, Internet Retailer Conference & Expo, as well as other industry events.