Martin covers the Enterprise Software marketplace for 451 Research, specializing in areas such as CRM, next-generation application tools and platforms, social business and customer data analytics. His coverage area also includes the enterprise resource planning, supply chain management and workforce management industries, as well as optimization technology and partner relationship management. Martin rejoined 451 Research in January 2012 after previously serving as Senior Analyst, Software Applications at 451 Research from 2004 through 2007. Martin's prior experience includes that of Vice President, Marketing at Basho Technologies and Senior Director, Communications position at SugarCRM, Inc. Martin also held the position of News Editor with CRM Magazine, where he focused on all facets of the CRM landscape, including business intelligence and data integration. He also covered the CRM market as it relates to the retail and consumer packaged goods industry as a reporter with Fairchild Publications. Martin has a degree in English and American Literature, as well as an MA in English Literature from Rutgers University.