Katerina Kostereva is CEO and co-founder of BPMonline, a global provider of the first-class Customer Relationship Management (CRM) and Business Process Management (BPM) solutions. Katerina is responsible for developing business relationships with customers and partners.
With over 10-year experience in helping businesses build long-lasting relationships with customers, Katerina has always had a clear and solid vision of the CRM market and business development. Katerina foresees that in the next few years, positive customer experience will be the most important business driver. Therefore, vast majority of companies will reorient their business processes towards delivering the best customer experience possible.
Katerina strongly believes that BPM (business process management) and CRM (customer relationship management) synergy brings exceptional value to the software users. That is why she chose the business course of creating the CRM solution and process management platform that is easy to use and price-friendly – BPMonline CRM. The product was released in 2011, and the same year BPMonline CRM was titled CRM Idol 2011 in EMEA region. The judges of the contest evaluated BPMonline CRM as one of the most elegant process-based CRM applications. Early in 2012, BPMonline was listed in ZDNet's.
Katerina holds a diploma in Information Technology and MBA in Management. She is the author of many articles and workshops related to creating customer-oriented companies, HR management and leadership development.