Helen has 14 years of IT sales and marketing experience and specializing in identifying customer needs, behaviors and motivations within different business domains. Her broad based business background has contributed to her expertise in improving customer experiences in a wide range of industries and vertical markets. Helen is a process based CRM expert providing clients with the understanding they need to achieve customer-centric businesses goals through the proper use of technology tools. Helen holds duel degrees; Masters in Computer Science and a Masters in Financial Management. She loves social media and a superb skydiver.