Anthony Lye
Senior Vice President, Oracle CRM, Oracle
Anthony Lye is senior vice president of CRM, responsible for Oracle CRM On Premise and Oracle CRM On Demand, CRM on demand operations, Oracle's own deployment of CRM, and CRM IT. Previously Mr. Lye was the group vice president of CRM products at Oracle, responsible for Oracle's CRM product strategy and product management for CRM in the applications development organization. Prior to joining Oracle in 2006, Mr. Lye was the group vice president and general manager of CRM products at Siebel Systems, responsible for Siebel's vertical and horizontal CRM application technologies. Mr. Lye managed and directed all of Siebel's enterprise application strategy, product marketing, and product management.

Prior to Siebel, Mr. Lye spent six years as president and CEO of ePeople, a company he ran with help and investment from David Stamm, founder of Clarify, and Steve Goldsworthy, founder of Vantive. Prior to ePeople, Mr. Lye was the vice president of marketing at Categoric Software in the enterprise event management business. He also spent five years at Remedy Corporation, where he served as senior director and general manager for global major accounts, strategic alliances, and international business operations. Mr. Lye also worked in product marketing at Tivoli Systems, and he also served as a management consultant focused on distributed systems at Arthur Anderson (now Accenture) in the financial services vertical in London and New York.

Mr. Lye holds an honors degree in Engineering from the University of Bath in England.

Conference Sessions By Anthony Lye
CRM Evolution 2012
Tuesday, August 14, 2012
Keynote 9:00 a.m - 10:00 a.m CRM Leader Panel

CRM Evolution 2010
Tuesday, August 3, 2010
Keynote 9:00 a.m - 10:00 a.m KEYNOTE PANEL: CRM Trends With Industry Leaders
2:45 p.m - 3:30 p.m B204: CRM Solution Sessions

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