Monday, August 13, 2012
Become Preferred: Up-Level the Brand Experience
9:00 a.m. - 10:00 a.m.
Michael Vickers, Executive Director - Summit Learning Systems Author, Becoming Preferred: How to Outsell Your Competition

Based on Michael Vickers’ best-selling book, Becoming Preferred, this keynote presentation teaches leading-edge strategies and tactics to help place your company in the preferred position every time. Attendees can learn how to become unique in a crowded marketplace, how to bring distinctive value to their customers or clients, how to build long-term economic relationships, and how to create added value to win the price war. This presentation is filled with applicable anecdotes, examples, and strategies designed to give your team immediate results.

Tuesday, August 14, 2012
CRM Leader Panel
9:00 a.m. - 10:00 a.m.
MODERATOR: Paul Greenberg, Managing Principal - The 56 Group, LLC & Author, CRM at the Speed of Light
Anthony Lye, Senior Vice President, Oracle CRM - Oracle
Larry Augustin, CEO - SugarCRM
Andrew Joiner, CEO - Autonomy's Promote Business
John Wookey, EVP of Social Applications - Salesforce.com
Bob Stutz, Corporate Vice President - Microsoft Dynamics CRM
Anthony Leaper, Senior Vice President, Enterprise Social Software Business Unit - SAP Hybris

CRM has undergone dramatic changes in the past two years. Social CRM is the de facto standard for CRM, customer experience is at the forefront of conversation; customers are impacting businesses, and influencing purchase decisions at an unprecedented level. To keep up with this, you need to have strategy, programs, processes, and the technology to enable those.  Want to know what to do? Listen to and interact with six of the leading CRM software senior executives. Ask them anything—CRM-related, of course.

Wednesday, August 15, 2012
CRM in Baseball
11:45 a.m. - 12:30 p.m.
MODERATOR: Paul Greenberg, Managing Principal - The 56 Group, LLC & Author, CRM at the Speed of Light
Jerry Drobny, VP of Strategic Revenue Services - San Francisco Giants
Scott Jeffer, CRM Manager - New York Yankees
Jill Golden, Sales Manager - Oakland A's
Heidi Labritz, Director of Business Applications - Boston Red Sox

The Major League Baseball season is in full swing. Not only are the pennant races in progress, but so are ticket sales, merchandise sales, marketing campaigns, service activities, and ballpark operations. While we can’t promise your team is on this exciting keynote panel, come and hear what the New York Yankees, Boston Red Sox, Oakland A’s, and San Francisco Giants are doing with their CRM initiatives. All seats for this event are field level.

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