Based on Michael Vickers’ best-selling book, Becoming Preferred, this keynote presentation teaches leading-edge strategies and tactics to help place your company in the preferred position every time. Attendees can learn how to become unique in a crowded marketplace, how to bring distinctive value to their customers or clients, how to build long-term economic relationships, and how to create added value to win the price war. This presentation is filled with applicable anecdotes, examples, and strategies designed to give your team immediate results.

CRM has undergone dramatic changes in the past two years. Social CRM is the de facto standard for CRM, customer experience is at the forefront of conversation; customers are impacting businesses, and influencing purchase decisions at an unprecedented level. To keep up with this, you need to have strategy, programs, processes, and the technology to enable those.  Want to know what to do? Listen to and interact with six of the leading CRM software senior executives. Ask them anything—CRM-related, of course.

The Major League Baseball season is in full swing. Not only are the pennant races in progress, but so are ticket sales, merchandise sales, marketing campaigns, service activities, and ballpark operations. While we can’t promise your team is on this exciting keynote panel, come and hear what the New York Yankees, Boston Red Sox, Oakland A’s, and San Francisco Giants are doing with their CRM initiatives. All seats for this event are field level.