Marshall Lager is the founder and managing principal of Third Idea Consulting, a firm founded to provide advice on the confluence of customer relationship management (CRM), social media, and brand management. Third Idea's mission is to help businesses navigate the changing currents of customer-facing technology so that all parties can get the greatest benefit from the relationship.
Mr. Lager previously served as Senior Editor at CRM Media, writing news, blogs, and feature articles on the above topics for CRM magazine and its Web site, destinationCRM.com
. During his tenure at CRM Media, Mr. Lager was the recipient of three APEX writing awards for his feature writing and his back page column, Pint of View. Mr. Lager spent a year on staff with Vault, Inc., where he edited several business advice books and co-wrote two books on management and technology consulting. His experience also includes home office and home and mobile consumer electronics reviewing.