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August 8 - 10, 2011
Hilton New York
CRM Evolution 2011 - August 8-10, 2011 - Hilton New York
Leslie Ament
SVP Research & Principal Analyst, Hypatia Research Group
Leslie Ament is a Customer Intelligence Management thought-leader & industry analyst who focuses on how organizations capture, manage, analyze & apply actionable customer insight to improve customer management techniques, reduce operating expenses & to accelerate corporate growth. Her coverage areas include: CRM, Web Analytics, Business Intelligence, Media Intelligence/Search/Text Analytics, Marketing Automation & Customer Data Management/Data Quality. A CRM practitioner, Ament has driven process requirements gathering & implementation for both on-premise & SaaS CRM systems.

As such, she has authored highly pragmatic yet forward thinking primary research studies, exemplified by "Social Analytics & Intelligence: Converting Contextual to Actionable", “Benchmarking Social Community Investments & ROI: Best Practices & Vendor Evaluation Guide.”, “ Operationalizing VOC Processes: Maturity Models & Best Practices”, “Business Intelligence in Healthcare industries: Vendor Selection Guide”,  “Business Intelligence: Connectivity Options & Evaluation Criteria for Software-as-a-Service”, “Decision Science & Customer Analysis: Competitive Advantage or Necessary to Compete.”

Previously, Ament served on management teams & lead global marketing & market research groups at Demantra, Inc. (acquired by Oracle), Arthur D. Little Management Consulting, Harte-Hanks, Banta Corporation, International Thomson Publishing (Chapman & Hall, UK) & Carnegie Hall, Inc. She is a member of the American Marketing Association, Society for Competitive Intelligence Professionals, Customer Relationship Management Association, DataShaping Certified Analytic Professional, Arthur D. Little Alumni Association, and a four-year Board Member of the Product Management Association.

Conference Sessions By Leslie Ament
CRM Evolution 2011
Tuesday, August 9, 2011
10:45 a.m - 11:30 a.m B201: Operationalize Voice of the Customer Across Your Enterprise

CRM Evolution 2012

CRM Evolution 2013
Monday, August 19, 2013
3:15 p.m - 4:00 p.m C105: How Big Data Analytics Fuels Customer Management Excellence

CRM Evolution 2014


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