Julie Goldman is the founder & CEO of The Original Runner Company, the world's first non-slip fabric aisle runners for weddings and special events. Her company has a loyal celebrity clientele and have been featured in every major bridal magazine and wedding TV show for her couture designs. Recently, Julie's company was featured on the national television show Shark Tank as well as the Today Show, The Big Idea with Donny Deutsch, and The Rachel Ray Show in recent years. Her client base is international and she ships her custom made aisle runners and accessories worldwide so her marketing needs are vast. She has successfully implemented CRM and marketing automation into her small business and as a result has seen increased staff efficiency and boosted sales.