August 8 - 10, 2011
Hilton New York
CRM Evolution 2011 - August 8-10, 2011 - Hilton New York
John Johnston
eBusiness Marketing Manager, Volvo Construction Equipment North America, LLC.
John is responsible for all aspects of Volvo Construction Equipment's eBusiness marketing for North America, including online content and design, eMail marketing, social technologies, eCommerce integration, lead and opportunity management, and more.  In addition to his North American responsibilities, John has served on several global Volvo Group communications, marketing and online steering committees, as well as participates on several AEM (Association of Equipment Manufacturers) online committees.  As an online advocate, John explores the latest technologies and reviews the most effective ways to implement within various marketing campaigns.

With over a decade of experience in the construction industry, John has worked for several dealers in various sales and marketing positions and also spent several years developing online and offline marketing initiatives for the Charleston (SC) Metro Chamber of Commerce.   John earned a bachelor's degree from the University of South Carolina and is completing his MBA from the University of North Carolina. 

Conference Sessions By John Johnston
CRM Evolution 2011
Wednesday, August 10, 2011
9:00 a.m - 9:45 a.m B301: Using CRM for Integrated Marketing Strategies

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