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August 8 - 10, 2011
Hilton New York
CRM Evolution 2011 - August 8-10, 2011 - Hilton New York
John Gardner
President and CEO, Integrative Logic
John Gardner has good ideas. One of his best was launching Integrative Logic in 2001. As president and CEO of the firm, John is a strategic visionary who loves his work and is passionate about the success of his clients and coworkers. Among John’s strengths is his notable ability to integrate technology and strategy into measurable, results-driven marketing programs. His skills and talents have driven the development of a range of award-winning initiatives, including eCRM, multichannel marketing, business intelligence and customer segmentation efforts, for some of the county’s best-known pharmaceutical, retail and travel companies. In 2010, these talents were recognized as he and Integrative Logic were presented with the Gwinnett County Pinnacle Small Business of the Year award. Clients trust John’s problem-solving abilities, his common sense approach and real-world experience to guide them toward their business goals. They also know that he is ahead of the curve on best practices in data-driven marketing. He knows what works. Prior to launching Integrative Logic, John was vice president and chief technology officer at Braindance, an integrated marketing agency in Atlanta. He also served as director of business intelligence at imc2, a full-service interactive agency in Dallas, and as marketing manager at publishing giant Southern Progress. John earned his undergraduate and MBA degrees at the University of Alabama. He is a sought-after speaker and serves on the Board of Advisors for the College of Communication and Information Sciences at the University of Alabama, as well as on the Technology Marketing Council for the Metro Atlanta Chamber of Commerce.

Conference Sessions By John Gardner
CRM Evolution 2011
Wednesday, August 10, 2011
8:00 a.m - 8:45 a.m SS6: The Four New P’s of Marketing in Pharma


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