John Bastone is Global Product Marketing Manager for Customer Intelligence solutions at SAS. SAS’ Customer Intelligence suite provides Marketers with solutions needed to manage the area of Integrated Marketing Management, with capabilities spanning Multichannel Campaign Management, Marketing Optimization, Web Analytics, Marketing Resource Management and Social Media Analytics.
John brings 15 years’ experience across many marketing disciplines, including direct marketing, analytics, consulting, product management and product marketing. He frequently represents SAS at global marketing conferences, including those hosted by Direct Marketing Association (DMA), National Center of Database Marketing (NCDM) & American Marketing Association (AMA), speaking about best practices and futures in the areas of social media and customer analytics. John has his Bachelor’s in Public Relations from the University of Florida, and Master’s degrees in Information Systems Management (MS/ISM) and Business Administration (MBA) from the University of South Florida. John currently resides in Tampa, FL.