Henry Bruce is the President and founder of the Rock Annand Group, a client acquisition strategy consulting firm focused on the B2B software industry. Henry is a passionate B2B marketing strategist and blogger who brings over 30 years of operational experience to his engagements.
As both a services provider and in-house marketing executive, he has played a transformative role in driving marketing and sales programs that achieve desired results and create alignment and synergy between sales and marketing operations. Rock Annand clients include such industry leaders as AlphaTrust, Axentis, ChainLink Research, Curl Corporation, EdgeTrade, Lean Logistics, Scivantage, SupplyPro and ThoughtWorks.
He was formerly the vice president of strategy and corporate marketing for Industri-Matematik International (IMI), a leading provider of supply chain fulfillment solutions. Previously, he served as vice president of corporate and product marketing for Optum, Inc., a supplier of supply chain execution solutions. Mr. Bruce began his career with the computer service division of Xerox Corporation and worked in field sales and marketing positions with Cullinet Software, Dun & Bradstreet Software and Ross Systems. Known as an outstanding communicator, he has presented at numerous industry conferences on Supply Chain and B2B marketing.
Note: Ask him the story behind the name of the company.