Bernice Grossman, 2001 Silver Apple Award recipient for lifetime achievement in Direct Marketing and former DMA Business-to-Business Council Chair Person, created DMRS Group, Inc. (DMRS) in 1983 to be an independent marketing database consultancy that determines the complete scope of a customer's project; "architects" the solution, and integrates all of the systems to deliver marketing databases (DMB’s) that have contributed heavily to the success of leading national and international marketing programs. (www.dmrsgroup.com ) DMRS assists companies to better manage their marketing information by showing them how to capture and leverage customer, prospect and suspect data to best meet marketing’s needs. No matter what channel is used to generate the data -- mail, internet, call center, space, DRTV, etc., through the use of a properly designed MDB enterprise, greater "reach" is achieved -- and companies can lower acquisition costs and increase the lifetime value of each and every customer Bernice is a noted data expert and can testify in the US Court System on data theft, fraud, and abuse; she is frequently retained to serve as advisor on numerous merger and acquisition projects where the data asset needs to quantified and monetized. She is a frequent speaker for The Direct Marketing Association, National Center For Database Marketing, and Direct Marketing Business and Industry Conferences, DMAW, and NYU's Direct Marketing Program. She is listed in WHO'S WHO Worldwide, and is often quoted in such leading industry publications as TARGET MARKETING, BUSINESS MARKETING, DIRECT, and DM NEWS Magazines. Clients on the DMRS roster have included Avis, Avon, Coca Cola, Epson America, GE Healthcare, McGraw-Hill, National Geographic Channel, MediaLive International, Microsoft, Nestle Food Service, Pfizer Pharmaceuticals, Scholastic Inc, Tyson Food Service, and United Airlines.

Tuesday, August 9, 2011

1:45 p.m - 2:30 p.m

B203: Selecting the Right Data